I am here today with Jessica Assaf, co-founder and the chief education officer at Prima, a company doing many of the same things in a different industry. She’s been a leading advocate for her safe beauty products and corporate accountability since she was fifteen. Since then she’s graduated from Harvard Business School and become an award-winning entrepreneur and activist.
Jessica shares her journey and how what we put on our bodies became so important to her. Of course we also have to geek out a little bit and talk about the endocannabinoid system and how to support it, plus a lot of other topics related to health, wellness, and entrepreneurship.
Episode Highlights With Jessica Assaf of Prima
- What Jessica loved at the age of 15 that led her to a passion for health
- Why what you don’t know about your beauty products might kill you (or cause serious harm)
- Differences between U.S. and European cosmetics
- What our natural bodily systems and cannabis have in common
- Promising therapeutic uses for CBD
- The things Jessica credits for launching her entrepreneurial career
- And more!
Resources We Mention
- Prima (use code WELLNESSMAMA for 20% off)
- Search for the Cause
- Body Burden Study
- Grow a New Body: How Spirit and Power Plant Nutrients Can Transform Your Health by Alberto Villodo
- Silent Spring by Rachel Carson
More From Wellness Mama
- 307: Anti-Aging Skin Science From the Inside Out With Dr. Emilia Javorsky
- 10 Toxic Ingredients to Avoid in Personal Care Products
- 7 Simple DIY Beauty Products to Make at Home
- 11 Benefits of CBD Oil (Cannabidiol) & Why It’s Not What You Think
- Wellnesse Products Review & Natural Toothpaste & Haircare That Works!
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Thanks to Our Sponsors
This podcast is sponsored by Wellnesse, my new personal care company that creates products that go beyond just safe and natural and contain beneficial ingredients that nourish your body from the outside in. Many “clean” products simply don’t work. This is why I have spent the last decade researching and perfecting recipes for products that not only eliminate toxic chemicals but also have ingredients that work better than the conventional alternatives by your body from the outside in. I’m so excited to share these products with you and am especially proud of our whitening toothpaste which took years of formulating and dozens of rounds of tweaks to perfect. Our whitening toothpaste supports a healthy oral microbiome and strengthens tooth enamel naturally using ingredients such as hydroxyapatite, neem, and green tea to support tooth and gum health. Instead of fluoride, our formula contains green tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in green tea is shown to fight bacteria that leads to tooth decay. We combined this phytochemical with hydroxyapatite (a naturally-occurring mineral and main component of tooth enamel) to strengthen teeth and prevent cavities. Of course, fresh breath is paramount to good teeth brushing, and for that, we included peppermint leaf extract and neem. Neem prevents bacteria from sticking to teeth and turning into plaque. This protective measure means fewer bacteria, which leads to…fresher breath! Check out our whitening toothpaste and all of our products at Wellnesse.com. A tip – if you purchase a bundle or use auto-ship, you will receive a discount on both of those orders!
This podcast is sponsored by Joovv Red Light Therapy. Like many of you, I am always trying to find different ways to keep my wellness routine in check. I’ve noticed some of the things that are most helpful to me are practicing daily gratitude, a no-phone rule one hour before and after bed, eating healthy and exercising, and if you’ve been listening to me for a while now, getting in my light therapy sessions. I’ve told you before about why I personally love Joovv before: the skin and hair benefits are awesome and I find that I recover faster from soreness after working out. Joovv is my preferred red light therapy device because it has a patented, modular system that lets you build as you go so you can find a way to fit it into your budget. They have full-body devices (Joovv Elite & Duo) and you can keep connecting these pieces together to make it as big of a device as you like. They also have a Desktop model (Joovv Mini), which is great for travel or for spot treating. Remember, when it comes to natural light modalities, bigger is better for optimal benefits, which is why their modular system is so unique. I wanted my listeners to know they offer exclusive discounts on larger devices when you upgrade your system within the first year of your initial purchase. Their unique modular design lets you build a larger, full-body system over time, and their bundle pricing ensures you’ll pay only what you would have paid if you bought the larger system from the start. Find out more at joovv.com/wellnessmama and use the code wellnessmama for a free gift.