Best Natural and Non-Toxic Toys for Kids

Katie Wells Avatar

Reading Time: 7 minutes

This post contains affiliate links.

Read my affiliate policy.

Best organic and natural toys for kids
Wellness Mama » Blog » Natural Home » Best Natural and Non-Toxic Toys for Kids

It wasn’t until I had my first child that I ever really thought about the ingredients used to make many common household objects or their potential dangers. Once I had a little one who completely relied on me for his safety, I started to really research what was in common items like cleaners, scented candles, and detergents.

Then I learned about the problems with many children’s toys… ones my baby would be putting in his mouth. Since that time, I’ve been working to find natural, organic, and sustainable alternatives to many common toys. This swap took years to make and a lot of trial and error, but we found our favorites.

While I’ll always be a big believer that outdoor equipment is better than piles of indoor toys, these are our favorite natural and non-toxic toys that have stood the test of time.

Are Toys Today Toxic?

It’s hard to believe that any toys today are made with toxic materials considering there are more regulations than ever before. Unfortunately, there are still big concerns with the materials being used by toy manufacturers and regulations are not enough to fix the problem.

A significant revelation in the awareness surrounding this issue came from a 2008 report from According to the report, one in three children’s toys contains significant levels of toxic chemicals. For example, lead was still a major concern in toys despite the public knowing about its toxicity since the 1970s (and that there is no safe level).

They found not only lead, but other toxins in toys as well:

  • BPA
  • PVC
  • Lead
  • Phthalates
  • Cadmium
  • Chlorine
  • Arsenic
  • Flame retardants

Many families stay away from toys made in China because they have fewer regulations, but the report showed there were similar amounts of toxins in toys from many different countries (including the U.S. and Canada).

The report also found that children’s jewelry is the worst source of contamination. Compared to other products, children’s jewelry is twice as likely to contain detectable levels of lead.

Toys Today

Shortly after this report, the Consumer Product Safety Improvement Act (CPSIA) was set in motion which imposed new testing and documentation requirements. It also set new acceptable levels of several substances used in manufacturing.

This was a huge step forward for reducing toxins in toys (specifically lead) but experts say it isn’t enough. For one thing, the chemicals that replace banned chemicals may be just as harmful (more on this below).

In 2017, the Public Interest Research Group (PIRG) published its 32nd annual Trouble in Toyland report. It found that there is still a lot to be concerned about regarding toys and toxins. Toys are still being recalled regularly, and those recalls are based on known toxins or safety issues, not on new and emerging ones. Many toxins are not yet recognized as unsafe by the government. All in all, we can’t rely on government regulations to completely protect us from toxic toys.

Toxic Plastics

Plastics are a huge problem for the environment as well as the human body. PVC is a common plastic in children’s toys but is arguably the worst kind of plastic. It can contain lead, cadmium, phthalates, and volatile organic compounds. According to Ecowatch, vinyl chloride, the chemical used to make PVC, has been described as a known carcinogen. The EPA has created more restrictions on PVC building materials (like flooring) based on growing evidence of toxicity, so using PVC for children’s toys is simply outrageous.

Another concerning plastic is BPA. According to research including a 2014 study, BPA can disrupt hormones, causing sexual dysfunction, fertility issues and defects in growing embryos like feminization of male fetuses.

Many manufacturers began phasing BPA out of their products in 2008, but this chemical is often being replaces with another similar one BPS. Scientific America reports that BPS is just as harmful as BPA. It can disrupt normal cell functioning which can lead to diabetes, obesity, asthma, birth defects or even cancer.

How Do You Know If a Toy Is Safe?

The tricky thing about chemicals in toys is that you can’t tell just by looking at them whether they contain toxic chemicals or not. Luckily there is a handy website called can help guide you when choosing toys. Additionally, check for recalls regularly on the United States Consumer Product Safety Commission (CPSC) website.

While these steps are important, it’s equally important to follow these guidelines for choosing toys:

Avoid Plastic

Plastics are generally toxic for humans and for the environment, so avoiding them when possible is your best bet. Stick with natural materials like:

  • unfinished, solid, non-toxic wood
  • organic cotton
  • untreated wool

If the wood is finished, it should be finished with natural oils and waxes like beeswax or walnut oil. If avoiding all plastic isn’t possible, choose toys made with polypropylene or ABS, which are some of the safest plastics available.

Avoid PVC and Phthalates

Because PVC is especially harmful to people and the environment, it’s a plastic I recommend avoiding specifically. Plastic softeners (phthalates) in many plastics, including PVC, often have a specific smell (think beach balls, kids plastic tents, slip and slides, etc), so they’re fairly easy to avoid. Also, consider whether the plastic smell is being covered up by fragrances (which aren’t healthy either).

Avoid Painted Toys

Avoid coatings or paints that can contain lead. Many toys made in China (and some other places) that are painted have lead in them. Stick with U.S., Canada, or European toys if you want painted wooden toys (and, of course, research the company).

Best Non-Toxic Toy Brands

It’s still not easy to avoid toxins in toys, that’s why it’s important to find companies you can trust. Many companies have pledged to keep harmful chemicals out of their toys. Here are some of the best ones and the ones that have stood the test of time for us:

Blocks, Building, and Figures

PlanToys – These toys are made from natural rubberwood trees that no longer produce latex. The dyes they use are free of heavy metals as well.

Grimm’s – A great selection of painted wood stacking and building toys.

Haba – This company produces most of its wooden toys in Germany and uses sustainable wood harvesting practices. They also use non-toxic paint.

Petit Collage – All these toys are made with recycled paper and without PVC. This company also makes great puzzles and magnet sets.

Cloth and Fabric

Cloth and fabric toys are often a baby’s first toy, but choose a company that uses non-toxic, untreated fabrics.

Under the Nile – This company uses 100% GOTS-certified organic cotton for its cloth toys and teethers.

Finn and Emma – The fabric toys are made with organic cotton and the wooden toys are made with natural wood. I also find their prices pretty reasonable.

Arts and Crafts

Arts and crafts are a favorite around my house so I’m glad to have some choices:

Eco-Kids – This art supply company uses natural materials for its products including natural wax, mineral pigments, and 100% pure beeswax.

Natural Art Supplies – This company is very open about where the materials they use come from.

“Safer” Plastic Toys (Gasp!)

Here are some of the VERY few plastic toys that have made it into our stash simply because they are such favorites:

Legos – These are made with ABS plastic which is one of the safest plastics.

Magnatiles – Made in China but without toxins like BPA, phthalates, and PVC. They do contain magnets though, which can be dangerous if the pieces break, so consider using these with supervision.

Our Favorite Non-Toxic Natural Toys (Kid-Tested and Mom-Approved)

And the Kids’ Choice Awards go to the following toys that are totally worth keeping around:

Basic Wooden Natural Toys

Wood toys are by far my favorite toys, especially for little ones. I love finding handmade wooden toys at farmer’s markets or on Etsy. As I mentioned, I love Haba brand toys for babies and little kids and they are made to European standards, which are stricter than U.S. standards for safety and avoidance of chemicals. These natural Montessori-inspired baby teething toys are also a big hit with my babies.


I’m a huge fan of toys that encourage creative play. Legos are one of the only plastic toys we have, and I make the exception because they encourage hours of imaginative play. For little kids, plain wooden blocks are a great thing to have on hand. We still have some blocks that my husband’s father made for him when he was young, and I also got these all-natural lead-free blocks.

Dress Up

We have a variety of play silks that the children use for dress-up and imaginative play, as well as many homemade costumes. I’ve found that these encourage hours of creative play at our home. Melissa and Doug also makes a great line of dress-up costumes.

Wooden Trains

A huge favorite at our house. I’ve found some great wooden trains and tracks on Craigslist and at yard sales and we also have this set.

Craft Bins

I love having pre-made activity and craft bins that I can pull out and do with the kids. i’ve chronicled many of our favorites on Pinterest. We also have a wooden tabletop easel for drawing and painting.

Musical Instruments

This one isn’t for the faint of heart. Seriously. If you have more than one child, musical instruments can quickly turn a room of otherwise quiet children into a rock band that rivals a crowded stadium in sound levels. Instruments are, however, really fun for children. We have these simple wooden instruments and the children love creating their own songs with them.

Dolls & Dollhouse

One of my most fond childhood memories is playing for hours with the dollhouse she and my grandfather made when I was young. Instead of plastic dolls with fake faces, I had five rooms of wooden doll furniture and a little wooden family with yarn for hair. I redecorated that dollhouse, rearranged furniture, made miniature books for them and took them on vacations in the backyard. My children may not all remember my grandmother, but I have a heck of a dollhouse to pass on to them one day and some great memories to share.

If you don’t have a handmade dollhouse, a friend has this solid wood dollhouse from Hape and loves the quality.

Bow & Arrow and Slingshots

Such are the things boyhood is made of. These carved wooden slingshots are a favorite with my boys and they love shooting wooden bow and arrows at the trees in the backyard.

Support Your Natural Toy Maker!

It’s wonderful to see companies making toys more like they used to be: simple, interesting, and made of natural materials. Let me know if I forgot some of your favorite non-toxic or natural toys!

What toys are favorites at your house? Share below!

  1. Raymer, M. (2008, December 3). Ecology Center’s Healthy Toys guide lists worst toys.
  2. U.S. PIRG Education Fund. (2017, November 17). 32nd Annual “Trouble in Toyland” Survey Finds Dangerous Toys on Store Shelves.   
  3. Chen, S., Ma, Y., Wang, J., Chen, D., Luo, X., & Mai, B. (2009). Brominated Flame Retardants in Children’s Toys: Concentration, Composition, and Children’s Exposure and Risk Assessment. Environmental Science & Technology,43(11), 4200-4206. doi:10.1021/es9004834
  4. Brominated Flame Retardants. (2012, January 17). Retrieved from
  5. Why You Should Avoid PVC Products. (2019, January 31). Retrieved from
  6.  Manfo, F. P., Jubendradass, R., Nantia, E. A., Moundipa, P. F., & Mathur, P. P. (2013). Adverse Effects of Bisphenol A on Male Reproductive Function. Reviews of Environmental Contamination and Toxicology Reviews of Environmental Contamination and Toxicology Volume 228, 57-82. doi:10.1007/978-3-319-01619-1_3
  7. Bilbrey, J. (2014, August 11). BPA-Free Plastic Containers May Be Just as Hazardous. Retrieved from
Katie Wells Avatar

About Katie Wells

Katie Wells, CTNC, MCHC, Founder of Wellness Mama and Co-founder of Wellnesse, has a background in research, journalism, and nutrition. As a mom of six, she turned to research and took health into her own hands to find answers to her health problems. is the culmination of her thousands of hours of research and all posts are medically reviewed and verified by the Wellness Mama research team. Katie is also the author of the bestselling books The Wellness Mama Cookbook and The Wellness Mama 5-Step Lifestyle Detox.


26 responses to “Best Natural and Non-Toxic Toys for Kids”

  1. Julie Barrett Avatar
    Julie Barrett

    I have a question about Plan Toys.
    You say that they are free of heavy metals but the ASTM and EN71 reports disclosed do show some detectable lead and chromium III for at least some part of almost every product. The lead levels are usually between 1 and 3.5 mg/kg. The company assured me that any lead detected was “permissible”. I thought that no amount of lead is considered safe for children. The company is advertised as lead-free but obviously that isn’t accurate.

  2. John Glaser Avatar
    John Glaser

    Hi Wellness Mama,
    Are there any companies that produce balls that are safe? Bouncy balls for small children and balls used for sports and to play catch?
    Thank you,

  3. Lauren Avatar

    Do you know where this toy shelf is from? I’m having a hard time finding the right shelf for my space and this would work well.

  4. Rebekah Avatar

    Hi Katie,

    My girls (age 5 & 6) have asked for play makeup this year for Christmas. I know most kids makeup sets are completely toxic. Do you know of any safe brands for kids? I saw a set from a brand named Klee Naturals that says it’s nontoxic, but I don’t know enough about the ingredient list to know if it’s really safe. I would love to hear your thoughts & advice!

  5. Sara Nelson Avatar
    Sara Nelson

    This post is so helpful, Katie! I purchased the wooden teether for my 7-month old. Excited for it to arrive!

  6. Tanya S Avatar

    I am having a hard time finding a lead free, made in the USA girls tea set…do you have any sites you’d recommend to purchase a set? She wants a plastic one from the store and I can’t do it.

  7. Daysia Avatar

    Hi Katie!
    I started buying a lot of Melissa and Doug toys because I just thought that wooden was better. I have done some reading that the paint might be toxic. Do you know any information on their toys?
    Thank you!

  8. Mary Avatar

    Hi- with two toddlers, we’ve been building up our supply of crafts, activities, etc. this requires good organization and storage options ( most of which is plastic!) any good alternatives that you like to use?

    1. Wellness Mama Avatar

      I cover cardboard boxes with brown paper and decorate with a burlap ribbon or something to make it look good. Not fancy, but it works 🙂

      1. Kimberly Avatar

        What about green toys? And does some of these toys still hold true after titanium dioxide was found to be in, even “organic. Non-toxic” toys??

  9. Anelda van Wyk Avatar
    Anelda van Wyk

    Hi Katie,

    I cannot tell you how interesting and helpful I find your site! Thank you for all the relevant information and great tips!

    I have a toddler and is expecting my second child in a few months. My little one loves to play with her plain wooden blocks, as my husband is a carpenter, there are so many of them.

    I wondered about bath toys, they have, to be honest, always been a problem for me, but my little girl loves her bath toys. It is time to replace them, though. Do you have any idea of what I can replace them with?

    Thanks a million!

    1. Wellness Mama Avatar

      We give ours an assortment of stainless steel cups, pitchers, and kitchen utensils and other non-breakable small items. I also sometimes let them use healing clays or epsom salt to “cook” and make recipes in the tub…

  10. Meagan Avatar

    Hi, do you have any safe and nontoxic ideas for art supplies for kids? (Paints, crayons, any other supplies)?
    Thank You!

  11. Natali Avatar

    I wish that large blogs like yourself would stop supporting Amazon and instead choosing to redirect customers to small businesses. It I am always extremely disappointed when I am on a natural parenting type blog and I click on a link only to be brought to Amazon 🙁

    1. Wellness Mama Avatar

      I agree that it would be better to choose small businesses and I try to support them whenever possible. However, so many of my readers use Amazon and Amazon Prime that they want the convenience of purchasing through there. Thanks for reading!

      1. Nat Avatar

        Not a good enough reason to me eather! Why not start using your platform as a change maker and explain to your readers why it’s to important to encourage small business that are trying to make a positive difference in this world? You are well on your way there already! Thanks for all the great info though…

  12. Marie Bell Avatar
    Marie Bell

    Hi Katie! I LOVE your blog I reference it alll the time. The first thing that led me to your blog was your vitamin recommendations for fertility! Hubby and I cant wait to have children and we plan on using a midwife at our Mercy hospital here in Cincy. That is once God blesses us with one of course…. I LOVE that you have 5 children! Children are my life i have a college degree in graphic design but decide to care for other families children instead. 🙂 its much more enjoyable. One of my favorite posts on your blog is the 101 uses for coconut oil 🙂 and i recently found your homemade sea salt spray for hair which I cannot wait to try ! Thank you for all your natural info! Its soooooo important to spread to those who have no idea about this whole other side of “healthy.”
    God Bless You! And take care! 🙂
    -Marie Bell

    1. Amy Avatar

      Thanks for your tips!! What do you think of HABA plastic little friends? My kids love little people to play with and I’m looking to swap out our (toxic) current ones for safer option, but also not spend a fortune. Looks like HABA might be a better option? Although still made of plastic, I see the brand listened on your site as safe? Grimm’s wooden people seem a bit pricey and a little too small for my littlest one (9mo)any suggestions?

  13. Kelly Larsen Avatar
    Kelly Larsen

    Hi Katie,
    Do you have specific toy brand names you only trust? And why?
    Do research the toys ahead of time? Do you use a specific site to look it up?

  14. becky hutner Avatar
    becky hutner

    While I don’t have kids, this gives me some great Christmas gift ideas for my nieces & nephews. Wooden toys added bonus: they are so retro & cool, they can double as hip decor.

  15. Claire Avatar

    I grew up in a wooden toy-making family, and my parents are still at it after 35 years. The two of them make all the toys in their toy shop with a few pre-made parts like lathed people, rings and wheels which they buy from American-made sources, which have been tested to meet strict standards. And they are still affordable as well! They make a wide range of designs which cater to the very young with the “baby’s first toy”, “baby twirl” and “baby’s first animals” through toddler-hood with fun rolling designs, sets suited for make believe (they go great with those block sets you were talking about, Katie!) up through early childhood with some larger vehicles, a rubber-bane powered boat, car etc. I now have a little one and it is such fun to be able to provide her with my family’s toys! It’s called North Star Toys if you want to check it out.

    1. Pam Avatar

      Just saw this post, and checked out your family’s toy site Claire—very cool!!!

  16. Shannon Avatar

    Most of these are toys for toddlers and kids, what about baby toys 1 year and under?

  17. Sue Avatar

    Hi Katie, We live in Berlin.Have you heard of KAPLA? These are very popular building bricks -ior rather sticks- here in Germany. My boys have been absorbed for hours by these and the possibilities are endlless. They look/feel and sound nice too (ever noticed the sound plastic makes wehen it hits the floor?!)
    Love your site: have Fund it immensly useful: thankyou so much!

  18. mel Avatar

    Katie, can you speak to the potential of flame retardants in dess up clothing and costumes. I assume many costumes are treated with flame retardants. I never could bring myself to wear store bought costumes as a kid. They always smelled funny to me. I didn’t play dress up as a kid and maybe that’s a good thing.

Leave a Reply

Your email address will not be published. Required fields are marked *