I’ve never understood it… the idea of running out early on holiday celebrations with family to go shopping for gifts for those same people! No judgment from me if that’s your thing, but this year, why not have the turkey and eat it too? (Literally and figuratively).
I’m doing my early shopping from the comfort of home on Black Friday (likely while still wearing PJs). And Cyber Monday (which I’ll update on Monday morning) thanks to some companies I love. Most of these are from family-owned companies and they’re offering great online discounts this weekend.
Not only can you get some shopping done early, but you can support some great small businesses too!
My Favorite Black Friday Deals on Natural Products
Need more ideas for everyone on your list (and, ahem, a thing or two for you)? You can see my gift idea post for him, her, and the kids.
Dry Farm Wines

A few years ago, I was ready to ditch wine for good because it was so hit-or-miss to find a good one. And I was tired of headaches and red teeth (from the dyes in wine). My research led me to Dry Farm Wines. This company carefully sources and tests wines from all over the world. They find high-quality, low-alcohol, and sugar and additive-free wines.
I had an opportunity to visit Italy with the Dry Farm Wines team and was blown away by what I saw. These wines are so far beyond organic or biodynamic. The growers carefully cultivate the soil microbiome around the grapes. They also protect the natural environment of the vines. And they don’t spray any pesticides or herbicides (even “organic” or “natural” ones).
Since they dry farm (don’t irrigate) the grapes also naturally have less sugar and more polyphenols. The result is incredible natural wine that won’t give you a headache! It’s the only wine that I’ll drink now and they have an amazing sale for Black Friday!
Get the Deal: Black Friday is a time to try something new. For a limited time, purchase a one-time box at their Member pricing. Box Options: 6 or 12 Red, 6 or 12 White, 6 or 12 Mixed. Click here to take advantage of this offer.
Wellnesse

If you’re searching for clean, all-natural personal care products, check out my new line! You’ll find toothpaste, oral care, hair care, deodorant, and more. I’ve spent over a decade perfecting the Wellnesse collection. These products have only safe, natural ingredients. And they work better than their conventional alternatives. I know because my family has been using (and loving) them for years, and I’m beyond excited to share them with all of you. Bonus: they make the perfect stocking stuffer!
Get the Deal: Check out Wellnesse and save 20% with the code BLACKFRIDAY on orders $75 and more. Receive free shipping on orders over $99! We’ll also have a limited edition product on our site for today.
Paleovalley

I often proclaim my love for Paleovalley beef sticks. They’re the go-to snack for our family when we’re out or traveling. These beef sticks are 100% grass-fed and as clean (and delicious) as it gets. They also have naturally occurring probiotics since they use fermentation. This makes them shelf-stable instead of using additives.
Get the Deal: Get 30% OFF your lifetime subscriptions at my link. Or 20% off for a one-time order. It’s their biggest sale of the year. We love their beef sticks, Organ Complex, and Apple Cider Vinegar Complex!
Purity Coffee (a.k.a. the World’s Best Coffee)

I have a well-stocked coffee bar at all times and Purity Coffee is my favorite for an ultra-smooth cup of Joe. I’ll be spending my coffee budget for the year this Black Friday to take advantage of their 30% site-wide sale that is exclusive for Wellness Mama readers. This is a deal you won’t want to miss – today only. The discount will decrease to 20% off on Saturday.
Get the Deal: New customers get 30% off with the code WELLNESSMAMATHANKS at this link through the 29th.
Beekeeper’s Naturals

This company makes a full line of bee-based health products, and it’s not just honey! I use their bee propolis throat spray to ward off a sore or scratchy throat. I also mix a spoonful of their sleep-inducing B.Chill hemp honey into a cup of tea at night.
Beekeeper’s also has a cough syrup we love. It’s free of refined sugars, dyes, added flavors, gluten, soy, cheap fillers, or anything unnecessary. This is a clean and simple cough syrup that’s a great option if you’re not into making your own.
Get the Deal: Save 30% with the code wellnessmama
Kasandrinos Olive Oil

My favorite olive oil at a discount! Kasandrinos is my favorite brand. They source their certified organic olive oil from single family farms and third-party test each batch. This family/veteran/woman-owned company is the freshest oil I’ve ever tried. And they only sell the current harvest.
Their olive oil is First Cold Pressed. This means that they crush and press the olives once. Any more than that is considered lower quality and doesn’t qualify as extra virgin. Cold pressed means no added heat is used when pressing the fruit for the oil. Keeping the olives cooler ensures maximum quality extra virgin olive oil.
Extra virgin olive oil has more nutrients, antioxidants, and vitamins than any other classification of oil.
Get the Deal: Save 50% off your first month’s subscription (the following months are discounted to 10%) at this link with the code nov50.
Natural Mattress Sale

Getting a natural mattress can be a significant investment and it isn’t often they go on sale. We ordered one from My Green Mattress when one of our littles moved up to a twin size bed and she loves it. I am currently sleeping on an Organixx mattress, which is the organic version of IntelliBED.
Get the Deal from My Green Mattress: Save up to $250 along with 10% off accessories with the code HOLIDAYS here.
Get the Deal from Organixx Bed: Receive 10% off the order, free shipping, a free mattress protector, a free sheet set, and 2 free hypoallergenic pillows with the code wellnessmama here.
My Favorite (Safe) Whole-House Cleaner

I never thought I’d say goodbye to my DIY cleaners, but several years ago I minimized my cleaning closet and now just use Branch Basics concentrate to make all of my cleaning sprays, laundry detergent, and even hand soap. (If you’re curious, I wrote a full post about why I chose it and how I use it.) Granted, DIY is cheaper, which is why I’ll be stocking up with their awesome Black Friday sale!
I never thought I’d say goodbye to my DIY cleaners. But several years ago I minimized my cleaning closet and now just use Branch Basics. Their concentrate makes all my cleaning sprays, laundry detergent, and even hand soap. (If you’re curious, I wrote a full post about why I chose it and how I use it.) Granted, DIY is cheaper, which is why I’ll be stocking up with their awesome Black Friday sale!
Don’t Miss It: For the first time ever, get 20% off their entire site! No code necessary – shop here.
Air Doctor

Did you know indoor air can be hundreds of times more polluted than outdoor air? Shocking, I know! I’m so thankful I’ve found a solution that removes 99.97% of indoor allergens, neutralizes VOCs, pet dander, and much more. I have a few Air Doctor air filters in our house and have noticed a significant difference. One filter is outside the kitchen area. If I’m doing some stovetop cooking and the kitchen begins to fill with scents, the air filter will automatically begin to filter at a higher speed. They’re offering amazing deals on their site today!
Shop the Deal: Use this link to shop my favorite air filter.
Just Thrive Probiotics

I found this company when searching for the most research-backed, effective probiotic available. I was blown away at the difference in their products! Their probiotic has been clinically studied to help with leaky gut and to survive up to 1,000 times more than other probiotics. Their spore-based strains work completely differently than other types of probiotics.
Also, this probiotic is vegan, dairy-free, histamine free, and non-GMO. It’s also made without soy, dairy, sugar, salt, corn, tree nuts, or gluten…so it’s safe for practically everyone.
Their K2 is the only pharmaceutical-grade, all-natural supplement with published safety studies. They also have a new Just Calm product that impacts brain health and I’ve been using it for a couple of months now.
Get the Deal: Get 25% off with code WM25 at this link.
Jigsaw Health Magnesium

Magnesium is one of the most important minerals in the body. I make sure my family gets enough with Jigsaw Health’s MagSRT or their magnesium lemonade. My kids love it, and it has a calming effect, making it great for winding down in the evening. It uses highly bioavailable Magnesium Lysinate Glycinate Chelate. And it includes the cofactors potassium and bicarbonate for best absorption.
Not all magnesium is created equal. I tried a lot of different types before I found one I love and take daily with slow release technology.
Get the Deal: For today only, use our exclusive code Wellness15 for $15 off any products here
Annmarie Gianni Skincare Set

As we enter the winter months, I’m sure your skin is beginning to remind you it needs a little more love than usual. Unfortunately, steamy showers, dry furnace heat, and windy days can wreak havoc on your skin this time of the year.
As a long time customer of Annmarie Skin Care, I know their products are clean and MADE SAFE®-certified. They’re about as close to nature as you can get.
This Black Friday, you can get their 3-step trial set with a bonus for only $19.99! You’ll get their Aloe Herb Cleanser (1oz) + Anti-Aging Serum (5ml) + Anti-Aging Oil (1/2 dram).
Priced at $19.99 + FREE Shipping to the U.S. & Canada.
Get the Deal: Shop the set here.
Kion

Kion Natural Supplements are my go-to after a tough workout or to keep my immune system in check. I use their Berry Aminos as well as Kion Flex for joint health and better recovery. They also have an amazing real-food bar (my kids love it!) that makes a delicious snack.
Spend $100, get a $25 Bonus Rewards Gift Card
Spend $150, get a $50 Bonus Rewards Gift Card
Spend $200, get a $75 Bonus Rewards Gift Card
Spend $250, get a $100 Bonus Rewards Gift Card
Plus, get free shipping on orders of $99 or over and a three-month subscription at a steep discount.
Get the Deal: Save at our link and take advantage of the above gift cards at my link here.
Magnesium Lotion Shop

I’ve talked a lot about magnesium over the years and how most of us are deficient. One way to add magnesium into your daily routine is by using a topical magnesium. Enter my favorite magnesium lotion. They just launched their new tubes of lotion in both a lavender and unscented version and I use them both on myself and my kids. It is a creamy lotion that easily absorbs into my skin.
Get the Deal: Buy any 2 lotions and receive free shipping. They make a great stocking stuffer, too!
Toups & Co

While I typically make my own make-up, there are many times when I just run out of time and I wanted to have a clean, non-toxic brand of make-up to turn to. I often recommend Toups & Co to my friends because I trust their ingredients and they have so many options.
This brand also has deodorant, skincare, and a line of baby safe products.
Get the Deal: Take 15% off with the code BFCM15 here.
Joovv Red Light

If you follow me on Instagram, you’ve probably seen me snap a picture in front of my Joovv red light panel I have in my bedroom. I have both their Joovv Go to take with me when I travel and I also have their Solo for a full body session. They have their biggest sale of the year this weekend.
Get the Deal: Through Monday, they are running the below sales here. No code is necessary!
- $50 off Joovv Go
- $150 off Mini
- $200 off Solo
- $300 off Half-Max
- $400 off Duo
- $500 off Max
- $600 off Quad
- $800 off Elite
Sleep.me (formerly ChiliSleep)

According to science, the best way to get and maintain consistent, deep sleep is to lower core body temperature at night. Cooling my sleep environment has been the single most impactful change I’ve made for my sleep. I desperately miss my cooler sleep environment so much when I travel.
Sleep.me (formerly ChiliSleep) makes the OOLER, the Cube, and Dock Pro Sleep Systems. These are all water-based, temperature-controlled mattress toppers. They fit over your existing mattress to provide your ideal sleep temperature for deep sleep. Their sleep systems are designed to help you fall asleep, and stay asleep. And they’ll help give you the confidence and energy to power through your day. I love all of these because they cool your bed and not your room.
Get the Deal: Save 25% off here with the code wellnessmama.
Neurohacker

The Neurohacker collection is based on scientific research and offers several options for improving your focus, vision, eyes and so much more!
Between now and December 2nd, you can take advantage of $100 off Qualia Mind, $100 off Qualia Skin, Qualia Vision/Focus $20 off, and so much more! There are deals on all their products.
Get the Deal: Use the code wellnessmama for additional savings!
Pulse Plate

Scientific studies have shown how different groups of people have all benefited from wave vibration platforms. Wave vibration is an easy way to boost your workout and gain more health benefits without extra time.
In a nutshell, this therapy involves standing on an oscillating plate that produces low-level vibrations. These vibrations then create positive stress throughout the body that activates multiple systems such as muscular contractions, blood vessel dilation, and even skeletal growth.
Different vibration platforms have different specs, so it’s worth comparing brands. One brand I really like is the Power Plate. They’ve been a leader in whole body vibration for over 20 years, and they’re available worldwide.
Get the Deal: Receive 25% off here and a free massage gun with the purchase of a vibration plate.
Sunlighten Sauna

I always feel better when I get a few sauna sessions each week. Studies show it can help with a variety of issues, from heart health to pain relief, and boosted immunity. There are several types of saunas, but Sunlighten uses infrared light in theirs.
Their portable one-person sauna (The Solo) is much less expensive than wooden models. And it’s easier to store. If I feel myself getting sick I immediately spend an hour in there to induce fever.
Get the Deal: Save up to $600 by mentioning Wellness Mama when you place your order!
Kettle and Fire

I like making homemade bone broth, but I don’t always have the time. I’ve since discovered an amazing company that can do it for me!
Kettle & Fire makes the highest quality bone broths. They only use organic free-range chicken bones and grass-fed AND finished beef bones. It’s great for gut health and is full of collagen, amino acids, and nutrients. I like to have my pantry stocked up for the winter as it’s also great to sip on during cold weather.
Get the Deal: They’re having their biggest sale of the year. Save up to 30% at my link here.
Serenity Kids

My favorite baby food is on sale this week! Their entire line of purees are low in sugar and made from ethically-sourced meats, organic veggies, and healthy fats. And their grain and rice-free puffs are on sale too!
Until I found Serenity Kids, there weren’t any pre-packaged baby foods I felt good about. Yes, there are organic options, but they’re not nutritionally balanced and lack the food groups baby needs.
Serenity Kids is not only high quality, but they have healthy fats and protein kids need.
Get the Deal: Get 20% off purees and puffs*, while supplies last at this link and use code WELLNESSMAMA.
Viome

I had testing done through Viome to help me decode my gut health. They use an advanced form of testing to analyze gut health. They then provide personalized recommendations for supplements, diet, and lifestyle.
Viome also does a metabolic intelligence test (that you can do from home). This helps gauge blood sugar, insulin levels, stress responses, and more by looking at urine pH, saliva pH, blood sugar, heart rate, and other metrics.
Basically, Viome gives a much more complete and precise picture you can actually act on with dietary and lifestyle changes.
Get the Deal: Save $105 off their Full Body Intelligence Test with the code wellnessmama55.
Natural Stacks

This supplement company focuses on better brain health with their nootropics (brain fuel). They offer supplement “stacks” for things like better mood and mental performance.
They offer several products, but my favorite is their Neurofuel. Despite a few short nights of sleep, after taking Neurofuel, I felt focused, clear-headed, and ready to be productive. It was an amazing way to start the day!
Get the Deal: Save 50% off my favorite product of theirs – Neurofuel.
LMNT – Electrolyte Packets

Staying hydrated is important, but so is getting enough electrolytes! For years I made my own electrolyte drink since the stuff on shelves was full of ingredients I don’t like. I’ve now come to rely on LMNT electrolyte packs to help replenish sodium, potassium, and magnesium.
That means a science-backed electrolyte ratio – with none of the junk. No sugar, coloring, artificial ingredients, gluten, or fillers.
They come in several great flavors (including unflavored) and are perfect for travel. My older kids pack a few in their bags to take to pole vault meets too.
Get the Deal: Free LMNT Sample Pack here with any purchase.
Xtrema Cookware

One of my favorite non-toxic, non-stick cookware brands is having a sale! Their products are third-party tested and they share their test results. Xtrema is also easy to clean, dishwasher and oven safe, and won’t scratch or flake. It’s also safe to use on high heat, cooks well on low heat, and can go in the fridge or freezer.
Get the Deal: They have a VIP sale with 30% Off (or more) on Everything + Bonus Deals. Get free shipping over $95 and use the password to shop event: EARLY. Plus use the Wellness Mama reader discount code WM15X for even more savings.
Nutrition Genome

Part of my personal weight loss journey was taking a deep dive into my genes. I used Nutrition Genome for genetic testing. They provide a 90+ page report about nutrition and supplements that I used as a starting point. This helped me decode the best diet for my own health.
Your DNA sample is extracted and genotyped at their secure CLIA and CAP certified lab. Each sample then undergoes three stages of quality assurance to give you the most accurate results possible. Then you’ll get an email with your results.
I use Nutrition Genome for all my genetic testing to have a better understanding of my health.
Get the Deal: Use code bf20 to receive 20% off here.
Somavedic

These days EMFs are everywhere. They’re in our homes, schools, stores, etc. . Somavedic helps mitigate these unwanted influences of EMF radiation for better health.
We have a couple of these in our home. The semi-precious stones and metals inside the beautiful glass sphere help mitigate any EMFs. There are a few different sizes and options as well as a travel size version.
It’s an ideal choice for any room that needs to harmonize its space – we have ours in the space between our kitchen and family room.
Get the Deal: Save 20% at this link with the code WellnessMama20.
Need More Black Friday Shopping?
Many of the items on my natural gift-giving guide are on sale. You never know what you might find at a great price this weekend… enjoy!
Thanks for the this! I am loving that documentary series. Thank you so much for sharing this. God bless you.
I love your posts, thank you for inspiring me to create a healthier family! Do you have favorite baking sheets, I want to avoid non-stick cookie sheets so I’m assuming stainless steel? Someone recommended American Kitchen stainless steel sheets, however they no longer make them. Thoughts? Enjoy the holidays!
I suggest the stoneware from The Pampered Chef. I’ve had mine for over ten years and, once ‘seasoned,’ food doesn’t stick.
NorticWare! It is the best.
Can I take black mineral if I am pregnant? I know you are pregnant katty, do you take it while pregnant?
Always check with your OB or midwife, but yes, I take it while pregnant.
Purchased the black mineral powder, am excited to learn more from you! I found very limited info online. Looking forward to your informative post!
Happy Thanksgiving, Katie. Just curious, in your opinion, do you like the Vital Protein better than Great Lakes? What do you think is the difference between the two?
I love both, but the Vital Proteins seems smoother and easier to dissolve
I am confused on the source of Vital Proteins. One place on their website states free range in Illinois, and another states that Vital Proteins Collagen Protein is sourced from pasture raised bovine hides from Brazil. It states that source is sustainable, but I also read that many rain forests are being destroyed to produce beef. Please advise and thanks.
Just bought the refurbished Blendtec, Thanks for all of your helpful info. You have changed so many peoples lives, we owe you a giant collective THANKS.
Definitely want to extend my thanks as well, as I help my family to transition, s-l-o-w-l-y to a more natural way of living in a much healthier environment. Thanks, Thanks, and many Thanks to you for all of this hard work that you are so willing to share with us. Thank you!
Katie, Can you recommend a water filtration system for under the counter that removes fluoride, chlorine, and other toxic particles? The Berkey systems are on top of counter only? Thanks.
This is the best one I’ve ever found, and I’m in the process of trying one out myself: https://www.radiantlifecatalog.com/product/radiant-life-14-stage-water-purification-system/water-filtration-systems/?a=96418 It is 14-stage and remineralizes the water as well.
Why do you hate the term “Black Friday”? It refers to companies making money, thus taking them from the red into black (ie profits) financially.
Ordered the gelatin, Katie, thanks for the referral.
Thanks this is great. We love our salt lamp. I can’t wait to get some more as gifts and one for myself of course!