Wellnesse Products Review – Natural Toothpaste & Haircare That Works!

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Wellness Mama » Blog » Beauty » Wellnesse Products Review – Natural Toothpaste & Haircare That Works!

Years ago, I started making my own personal care products because I couldn’t find ones with clean ingredients that worked well. I made natural toothpaste, DIY natural shampoo and conditioner, and even soap.

As I shared these recipes, many people asked if it was possible to buy them instead of making them. These homemade versions were effective and natural but time-consuming to make. In addition, many of the ingredients were hard to find or expensive to buy when only a small quantity was needed for a recipe.

Natural Toothpaste and Haircare… That Works!

A few years ago, I noticed a trend. Many of my friends had switched to clean products in most areas of their lives. They ate mostly organic food, used natural cleaners, and avoided harmful products… but they still used name-brand conventional haircare and toothpaste because the natural options just didn’t measure up.

I understood. I’d tried many natural products that just didn’t work as well. I’d also used many conventional products in the past that worked incredibly well but that contained toxic ingredients I didn’t want to put on my skin or my kids’ skin.

I couldn’t stop there, though. From my experience in creating DIY products, I knew it was possible to create natural products that worked just as well as conventional. I became determined to tackle this problem!

Thus, Wellnesse was born… the first line of clean personal care products that work as well as conventional alternatives! These products have been in the works for years, and our family is so happy to share them with yours!

What Goes ON Your Body Goes IN Your Body

You’ve likely heard that we absorb a lot of the personal care products we put in our mouth and on our skin and hair. This is often used as a reason to avoid products with harmful ingredients, and I absolutely agree with this.

With Wellnesse, I wanted to turn this idea on its head and take it one step further. I set out to create products that actually let good stuff in through the skin. Of course, these products would be safe and only contain clean ingredients, but they also would be packed with beneficial ingredients that nourish the body from the outside in.

Introducing Wellnesse!

I set out to create products that are both highly effective and completely safe. After many, many rounds of formulation, I’m so excited to share these products with you!

At Wellnesse, we do more than just avoid the bad stuff. We focus on creating products that aren’t just safe to put on your skin, on your hair, or in your mouth, but actually benefit and nourish your body, too.

With this in mind, I set out to formulate a line of human-safe, environmentally friendly products that work as well as any conventional alternative.

I was adamant that all products would meet these criteria:

  1. All EWG-Safe Ingredients: Wellnesse products contain only ingredients rated as safe (1 or 2) in the EWG Skin Deep Database. All ingredients are listed on the website here, so you always know exactly what you are putting on your family. All products are also EWG-VERIFIED™ as a third-party verification.
  2. Organic Ingredients: Whenever possible, all ingredients are organic. What’s even more important is that all of our ingredients are 100% natural and come straight from nature.
  3. Safe for Humans and the Planet: We never compromise on this. We believe it is not only possible but essential to create products that are safe and beneficial for both the environment and for people.
  4. Highly Effective: All products must work as well as conventional alternatives.
  5. Sustainable: Since our products are only sold online (for now), sustainability in packaging is a major priority, and we’re using the safest and most environmentally friendly options currently available.

We Are the Gatekeepers for Our Families

You may know that a lot of ingredients used in personal care products aren’t tested or approved for safety… but it’s probably worse than you think…

Understanding Ingredients

It’s a common misconception that skincare ingredients must be proven safe and effective before they’re allowed on the market. But they are not, by a long shot.

In fact, there are thousands of ingredients approved for use in personal care products that have not been tested for safety at all!

Even worse, the FDA doesn’t have the authority to ban skincare ingredients that show strong evidence of being dangerous or deadly. Talcum powder is the perfect example.

Products that contain talc (a.k.a. talcum powder) include makeup and baby powder. Talcum powder is frequently contaminated with cancer-causing asbestos, and recent court proceedings have found that one major company knew this for decades. Millions have already been paid in damages from lawsuits where people got cancer or died because of this. The lawsuits just keep rolling in (so far there are over 15,000 lawsuits!).

It’s obvious that the items with this ingredient in them should be pulled from shelves, right? Nope. Baby powder is still being sold in stores, still being sprinkled on baby’s genitals, and still causing harm for some. The FDA and government oversight agencies usually don’t pull the plug on toxins in skincare.

This is why it’s my personal mission and a Wellnesse core value to stay on top of what’s in our products.


Many companies have caught on to the fact that consumers want safe, natural products for their families. While this is driving positive change, not everything is as it seems. Since the beauty industry is largely self-regulated, skincare companies can dress up labels with natural-looking colors and terms like “vegan” and “all-natural” while still hiding a bunch of toxins in the ingredients list.

On the Flip Side… Just Because We Can’t Pronounce It …

I always read the ingredients list on skincare products, but I have learned that just because I can’t pronounce it doesn’t mean an ingredient is necessarily bad. For example, alpha-tocopherol may sound like a toxic chemical, but it’s actually the antioxidant vitamin E. Shea butter is listed as the tongue twister Butyrospermum parkii on skincare labels.

When in doubt, do some research!

Wellnesse: Radical Transparency

To that end, at Wellnesse, we’re dedicated to radical transparency and honesty. We firmly believe that it is possible and essential to create products that are safe for humans and for the planet.

We believe that a well-run business can have a tremendous positive impact on the world. That’s why we run Wellnesse with an unwavering commitment to our core values in every decision we make and in every step of our process, from supply chain to final product.

Highest Quality

We never compromise on quality and choose the best options for people and the planet. We source the best ingredients and packaging available.

Human Safe

We love the families who use our products and make sure that all of the ingredients we use are rated as safe by the Environmental Working Group so you can rest easy knowing your family is safe! On top of that, we combine the latest in scientific research with the best nature has to offer to add beneficial ingredients that support the body in each product.

Planet Safe

We wholeheartedly believe that products can be safe for people and the environment… and take the planet into account in every ingredient we choose and every decision we make. We want to contribute to leaving a world our children and grandchildren can be proud of, so we make decisions that last longer than we will.

Community- and Family-Focused

We strive to support families at every level of our business: the families of our team members, the families of our customers, and the families in our local community. Cultivating a strong community is one of the most important things we can do in this life, and we’re working toward this goal in our company culture and our local communities.

We give time and a percentage of our profits to our local communities and to organizations that support families and the environment.

Integrity and Transparency

You never have to wonder about the safety of our products or what we put in them… because we will tell you and show you the sourcing!

Think Outside the Box

We believe that it isn’t only possible but essential to create products and solutions where the customer wins, the community wins, the planet wins, and the company wins. To this end, we innovate and are uncompromising in our core values.

So what do we make at Wellnesse? Well, just for starters:

Wellnesse Whitening Toothpaste

Wellnesse Whitening Toothpaste is the first natural toothpaste that works like “regular toothpaste” without glycerin or fluoride. It was important to me to create a formula that naturally supports the oral microbiome and mineral balance on the teeth without those two ingredients.

Fluoride is controversial and an ingredient I am careful to avoid because of my thyroid issues. We also chose to leave out glycerin, which many natural toothpastes include as a thickener. Research shows glycerin can coat teeth and keep them from benefiting from minerals in saliva as well as the beneficial ingredients in the toothpaste.

Instead of fluoride, our formula contains green tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in green tea is shown to fight bacteria that leads to tooth decay.

We combined this phytochemical with hydroxyapatite (a naturally-occurring mineral and main component of tooth enamel) to strengthen teeth and prevent cavities.

Of course, fresh breath is paramount to a good tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to prevent bacteria from sticking to teeth and turning into plaque. This protective measure means fewer bacteria, which leads to… fresher breath!

And of course, this toothpaste (as well as all of our products) is kid-safe and kid-approved!

Wellnesse Charcoal Toothpaste

Our Charcoal Toothpaste formula uses many of the same tried-and-true ingredients found in our beloved remineralizing toothpaste but with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an upgrade.

Charcoal powder is this formula’s (not so secret) weapon. Not only does it work to remove stains and whiten teeth, but it also detoxifies your mouth. Charcoal particles pull the toxins from your mouth and bind to them, so they’re eliminated from your body as soon as you spit.

Not to pat ourselves on the back, but our Charcoal Toothpaste is also completely glycerin-free and fluoride-free. We chose completely natural alternatives, like hydroxyapatite and calcium carbonate, to give our formula the strengthening boost it needs.

It is recommended that you only brush with Charcoal Toothpaste 2-3 times per week. For best results, alternate your charcoal sessions with our remineralizing Whitening Toothpaste!

Children’s Strawberry Toothpaste

Oral hygiene can be a battle with little ones, but our strawberry toothpaste is about to make brushing your child’s favorite part of the day! Children are delighted by the natural fruity flavor but are still protected from bacteria and cavities by our tried-and-true, family favorite formula.

Our Whitening Toothpaste and Charcoal Toothpaste are safe for all ages, but the fresh, minty flavor can be overpowering for some young ones. Children can have more sensitive palates, so it’s no surprise that many are not fans of mint. Our Children’s Toothpaste has a natural strawberry flavor to add a subtle, fruity taste little ones love!

Children become especially vulnerable to tooth decay and cavities when they resist brushing, so we designed this toothpaste to appeal to children everywhere without compromising our ingredient integrity. Our children’s formula contains all our favorite powerhouse ingredients (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves excellent flavor without artificial flavors or sweeteners.

We take integrity and transparency seriously. We only use the cleanest ingredients in our formulas. Hydroxyapatite restores enamel and remineralizes your kids’ teeth while calcium carbonate removes plaque, debris, and surface stains. Aloe vera eliminates disease-causing bacteria, whitens teeth, and reduces staining.

But you don’t just have to be a kid to use this toothpaste! This toothpaste is effective for all mouths, so check it out if you love fruit-flavored toothpaste.

Wellnesse Biodegradable Toothbrush

The Wellnesse Biodegradable Toothbrush is designed to be slightly smaller at the head to reach the places in the mouth that other brushes just won’t fit into. Pair it with our Whitening Toothpaste, and even those pesky back teeth will be remineralized and revitalized.

The bristles are firm enough to hold their shape, but they aren’t so stiff that they hurt your gums—comfortable, effective, and eco-friendly! When you are ready for a new toothbrush, simply remove the nylon bristles and toss those into the garbage. The toothbrush itself can be recycled.

Children’s Biodegradable Toothbrushes

Wellnesse Children’s Biodegradable Toothbrushes are the same sleek, sustainable design reimagined to fit little hands and teeth! Each pack contains three children’s toothbrushes in three fun colors: pink, blue, and mint. Who said brushing couldn’t be fun?

This smaller, more colorful model was developed with your little ones in mind. Our children’s toothbrush has a slightly smaller head to make cleaning those hard-to-reach spots a breeze and a variety of eye-catching colors to make brushing one of the best parts of the day!

Our toothbrushes are made from biodegradable bamboo and recyclable nylon bristles for a waste-free cleaning experience! The bristles are firm enough to provide a thorough clean but gentle enough to avoid gum irritation, leaving you with bright, happy smiles all day long.

Wellnesse Silk Floss

Our Wellnesse Silk Floss combines the gentle strength of pure silk, the smooth glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to provide the ultimate oral care experience using only three ingredients.

At Wellnesse, we only use ingredients that pass our very strict guidelines. We know that what you use on your body essentially goes IN your body, and we want every ingredient to be natural, pure, and non-toxic. That’s why our floss is made with only three ingredients: silk, natural peppermint oil, and candelilla wax.

Unlike conventional flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard box that is 100% biodegradable and recyclable. Simply toss your used floss in the compost and the box in the recycling for a completely waste-free experience!

Wellnesse Copper Tongue Scraper

Our toothpaste takes care of your teeth, and our floss protects your gums, which leaves only one thing: your tongue! Our 100% Copper Tongue Scraper is the perfect way to wrap up a complete oral health regimen.

Tongue scraping has been a popular practice in natural medicine for thousands of years. It naturally fights the bacteria that cause cavities, gum irritation, and bad breath, making it a simple but powerful addition to your oral care routine.

We use 100% copper since it naturally possesses antimicrobial properties makes it far more effective than other commonly used materials, such as stainless steel and rose gold. Copper also has a pretty impressive shelf life and can last for years.

New to tongue scraping? Simply stick out your tongue and place the rounded end of the scraper as far back on your tongue as you comfortably can (don’t gag yourself!). Apply gentle pressure, and drag the scraper down toward the tip of your tongue. Rinse the scraper as needed, and repeat until complete.

Wellnesse Natural Shampoo and Conditioner

We launched a new Restoring Shampoo and Conditioner in 2023 that have rave reviews!

All our hair care products meet all of our criteria for quality. They work as well as “regular” shampoos and conditioners but without the sulfates, parabens, dyes, artificial fragrances, and other ingredients you wouldn’t want to put on your family.

Instead, they have:

  • Keratin, quinoa, argan oil, and chamomile to infuse moisture while natural suds cleanse hair and scalp so strands stay smooth.
  • Vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
  • Herbs like lavender make hair silky, soft, and easy to manage and also encourage hair growth and thick hair.
  • One ingredient you may not have heard of yet but will grow to love (pun intended) is nettle leaf. Nettle leaves are rich in silica and sulfur, both of which are known to support regrowth and strengthen hair. Sulfur, a component of keratin (the key protein that makes up our hair), lengthens the “growing phase.” It’s also been suggested that nettle leaf can restore hair to its original color.

Wellnesse Revitalizing Dry Shampoo

Ask me my favorite beauty item, and I’d tell you instantly—my dry shampoo!

Moms, you know what I’m talking about… there are so many days when a shower just doesn’t happen!

I set out to create a dry shampoo as natural as my DIY recipe I’d been making for years. Instead of aerosols with ingredients like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.

I also wanted Wellnesse products to not only clean but nourish with natural “superfood” for hair and skin. So we added hibiscus flower, known for its ability to promote healthy hair growth. Lavender oil and cactus flower help revitalize and balance hair and scalp pH.

We also developed a super transparent and user-friendly ingredient list that guides you through each ingredient, what it does, and the EWG safety rating.

Check out all the Wellnesse Dry Shampoo details and grab yours (for light or dark hair) here.

Wellnesse Citrus Body Bar

With its fresh, citrus scent and silky smooth lather, our Wellnesse Citrus Body Bar is setting a new standard for clean skincare. Embrace the scent and feeling of a warm, tropical day from the privacy of your own bathroom. You will leave your bath or shower feeling as if you just left the spa without the guilt of the spa price.

Each of our ingredients was hand-selected to produce a formula that cleanses, moisturizes, and refreshes your skin for a once-in-a-lifetime experience every time you step into the shower. It features shea butter, which moisturizes and smoothes, green tea leaf, which adds antioxidant and anti-inflammatory properties, and orange oil, which gives it an uplifting scent.

In recent years, irresponsible palm oil harvesting has led to rapid deforestation and displacement of wildlife. Unfortunately, the harvesting methods for some palm oil alternatives have proven to be unethical as well. To solve this problem, Wellnesse joined RSPO, a not-for-profit organization that aids businesses in harvesting sustainable palm oil, allowing us to be mindful of the planet while continuing to provide you with the highest quality products possible!

Wellnesse Moisturizing Hand Sanitizer

Our Moisturizing Hand Sanitizer eliminates viruses, bacteria, and fungus without stripping your skin of its natural protection.

Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize while keeping your microbiome intact. Safely clean and moisturize your hands while bolstering your microbiome with powerful ingredients that come in a recyclable glass bottle. 

This formula fights big and little germs—99.9% of them, to be exact. Plus, our special spray makes application easier than ever to cover more surface area.

When making truly clean products, we know that what’s on the inside and outside counts. That’s why our hand sanitizer comes in a glass bottle that you can easily reuse or recycle.

Wellnesse Mineral Deodorant

Natural deodorant is a tough one to crack. On the one hand there are the natural deodorants that don’t stop stink (like at all!), and then there are the deodarants that result in painful red rashes. I knew there had to be a better option in between toxic antiperspirants and itchy, stinky pits.

After lots of testing and reformulations, the Wellnesse Mineral Deodorant is ready for the world. This deodorant glides on smoothly and is pH balanced so its gentle on skin. Wait a bit after shaving though before applying to avoid irritation.

Our deodorant contains tapioca starch and baking soda to help absorb wetness. The coconut butter, shea butter, jojoba, and aloe work together to soothe and moisturize skin. It features a gentle driftwood scent thanks to the palo santo wood extract that’s great for both men and women. And if you’ve got teenagers in your house you know how fast things can get stinky with them! Wellnesse Mineral Deodorant is perfect for those kids too.

When you’re done with the container simply compost it or drop it in the recycling bin.

Sustainable Packaging

Our packaging also had to meet our strict standards for quality and sustainability. We’re constantly working to innovate in this area, but for now, we use sustainably sourced and carbon-neutral sugarcane packaging that is compostable in commercial facilities and that can also be recycled. Since we can’t use glass in the shower or with a product as thick as toothpaste, this was the most eco-friendly option available.

And the cardboard packaging used in shipping is fully compostable, so you can use it in your own compost bin or garden!

Third-Party Verification

As I said, transparency is an important core value for us. To this end, we are:

  1. EWG Verified for all products, which assures that they are all human-safe and environmentally friendly.
  2. Certified B-Corp designation, which verifies our commitment to our communities, the environment, and to creating the highest quality products while supporting family and women-owned businesses and manufacturers.
  3. Leaping Bunny certified for household and personal care, verifying that all products are cruelty-free and untested on animals.

Try Wellnesse Products!

Join me in using these revolutionary products with your own family! You can get all of them here. TIP: You lock in a discount if you shop a Wellnesse Essentials bundle or sign up for Subscribe and Save! 

I’m so grateful that you’re part of this community and hope that you’ll join me in changing the personal care industry for the better!

Wellnesse Products

What’s Next?

Keep an eye out for other products coming soon, including Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and much more!

What personal care products would you like to see next? Share below. I’d love to hear your feedback! 

Katie Wells Avatar

About Katie Wells

Katie Wells, CTNC, MCHC, Founder of Wellness Mama and Co-founder of Wellnesse, has a background in research, journalism, and nutrition. As a mom of six, she turned to research and took health into her own hands to find answers to her health problems. WellnessMama.com is the culmination of her thousands of hours of research and all posts are medically reviewed and verified by the Wellness Mama research team. Katie is also the author of the bestselling books The Wellness Mama Cookbook and The Wellness Mama 5-Step Lifestyle Detox.


43 responses to “Wellnesse Products Review – Natural Toothpaste & Haircare That Works!”

  1. Lisa Avatar

    Hi. Sorry if this was mentioned already, but can I use your Wellnesse Whitening Toothpaste on my toddler? Must it be rinsed off thoroughly or can I leave a little on his teeth? He doesn’t know how to rinse and spit yet. Any harm if he ingests a little? My son is autistic, and I see a little brown decay on one of his front teeth, probably from nursing to sleep :(. Some of his other teeth have lost their sheen are looking matte. The thought of having to bring him to a dentist for any procedure breaks my heart, so I’d like to reverse the decay if possible. Thanks.

  2. Robin Tutor Avatar
    Robin Tutor

    I know I’m late to this blog, but I’ve just tried the smoothing shampoo and conditioner and toothpaste and I love all the products! So glad you’re doing this! Any chance you will add a leave in spray conditioner?

  3. April S Avatar
    April S

    You referenced a Nano-hydroxyapatite study, but it’s not clear if your toothpaste has Nano-hydroxyapatite or just hydroxyapatite. Can you clarify?

  4. Liz Edgaro Avatar
    Liz Edgaro

    I couldn’t be anymore excited for this launch and for YOU, Katie!!
    Your research, experimentation, recipes, and journey episodes are always right on time when I’m seeking advice. Whenever I feel ready to make my own home cleaner or look into natural dental care, I find a post on your blog from 2 weeks earlier – the synchronicity is astounding 🙂 This time, I was feeling ready to make your toothpaste recipe but trying to figure out a way to source calcium carbonate without buying 5 lbs of it…and here you are with fluoride-free, glycerine-free toothpaste!! I am so so so so grateful to know that someone whose standards I trust has gifted the rest of us with less wherewithal with safe (and environmentally responsible!!) personal care products. Proud of you, your patience, and all you have accomplished!
    So stoked,

  5. Steph Avatar

    Hi Katie,
    So excited to try your products! I’ve been following you for a few years and really enjoy the DIY recipes you’ve posted, so I’m sure these will work great. Quick question, where Wellnesse products manufactured?

  6. Zoe Avatar

    Hi Katie, this is fantastic news! I’ve been following you for years, and I’m so happy you’ve decided to make your own brand! This is going to make things so much easier! BUT the only problem is, I am in the UK! Are you making plans to be able to ship to the UK at all please? Or have an outlet here? Pleaseeeeee!

  7. Amanda Avatar

    My products arrived to my house in 3 short days! I’m loving the shampoo and conditioner after trying several “safer” brands or safe methods .I had switched back to the chemical laden products because nothing worked for my hair. However, I’ve used yours for almost a week and my hair is squeaky clean and soft. I had made my own toothpaste for awhile but was missing the bubbles. My family is loving your new toothpaste as well!

  8. Brenda Avatar

    Hi Katie! A big congrats on your new line of healthy products! All of us that have been following you for years were just waiting for the day, so thank you for all your hard work and dedication making this a reality! I am curious though…I know you have recommended the morocco method shampoo line in the past and mentioned that you had been using it. You have also recommended brands like Orawellness. Have you switched completely to using your products now, or do you still use some of these other products you mentioned in the past?

    1. Katie Wells Avatar

      Those are both great products that I still use from time to time, but they didn’t work for some people and I feel like our products are better, so I’m pretty much using Wellnesse products exclusively.

  9. Beth Jordan Avatar
    Beth Jordan

    I congratulate you on your product launch! I purchased shampoo and conditioner in “compostable” containers. Can I actually place the containers in my home compost – or does it not get hot enough to cause it to decompose?
    Thanks for all you do! You literally have changed my life.

    1. Katie Wells Avatar

      Thanks for your purchase, I hope you love them! The containers need to be taken to a commercial composting facility. Hopefully in the near future the container materials used will be able to go into a home composting unit and we’ll let you know when that happens!

      1. Elizabeth Avatar

        I’ve trusted your blogs and recommendations for years and very happy for you that you have been able to progress to starting selling safe and trusted products. I love your standards and mission statements as a company and would love to see more and more products develop. Personal care items beyond what you listed (deodorant that works is always a big one) in my opinion are: lip gloss/chapsticks, make up, kids makeup (maybe a line that doesn’t have to be as expensive as adults but stuff I don’t have to fear to let my kids use and not have to limit the fun) affordable face lotion, and kid nail polishes. Wish you the best of luck and thank you for sharing all your hard research and time.

  10. Claudia Avatar

    Congratulations on your beautiful line of products. I wish I lived in the US so I could try these out for myself.
    On that note, I would really appreciate hearing your opinion on this video that talks about mineral oil/Vaseline being safe to use on our scalp. I’m so confused as what to believe, since her video is well researched but I’m still hesitant about mineral oil https://www.youtube.com/watch?v=uKuJ33grF-Y&

  11. Vickie Avatar

    Could you please share your opinion as to why you feel it’s okay to use glycerin and surfactants on hair, but not on teeth?

    1. Katie Wells Avatar

      There is some evidence that glycerin coats teeth and keeps minerals from being effective on them (which is counterproductive in a toothpaste with minerals). It doesn’t have the same effect on hair and hair doesn’t need to interact with minerals in the same way.

  12. Lanny Avatar

    Katie…so happy to see your healthy products! But I was disappointed that they all have fragrance (albeit natural fragrance). I cannot tolerate fragrance and most essential oils or flower extracts. I really wish you would consider addin an unscented toothpaste, shampoo, etc. for those of us with serious MCS,

    1. Katie Wells Avatar

      Thanks for the feedback. It’s tough to find that balance there as most people prefer to have a fragrance in their products…

      1. Deborah Moore Avatar
        Deborah Moore

        Is 18/8 food grade stainless steel mugs lead and cadmium free, and I have another question , if the stainless steel mug has a color on the outside I think they call it powder coating , is it safe and toxic free.. thank you so much. Debbie

  13. Shelley Avatar

    I have struggled to find a body wash for my husband that isn’t ladled with toxic chemicals. The “all natural” ones that I do find – he doesn’t like because, well – body odor appears before the end of the day.

    Wish you would consider a line of body wash that keeps you fresh all day.

  14. Roxie Avatar

    I would like to switch to your shampoo and conditioner, but my hair has been color-treated. Are the shampoo and conditioner going to strip the color from my hair?

    1. Katie Wells Avatar

      None of the ingredients should strip color from hair, as they’ve all been specially formulated to nourish hair, but if you’re concerned, show the ingredients to your hair stylist who can verify based on the chemicals used on your hair…

  15. Lexi Avatar

    Are you going to make makeup products such as bb cream, lipstick/lip balm, mascara, eye shadow, blush, etc?

  16. Isabella Avatar

    Congrats, Katie on the opening of Wellnesse!!! I CAN NOT wait to try ALL of your products. I really look forward to the toothpaste. I’ve been using so called “natural toothpaste” for years, all of which contain glycerin. I had no idea glycerin could be harmful to your teeth till I read this post. It’s so hard these days to find organic and natural products that are safe, high quality, and have NO harmful or toxic ingredients. I do a lot of research before I purchase a product. I’m so excited that you created a line of personal care products that I can TRUST 100% and not have to do research, stress, or worry about what I’m putting on my skin, hair, teeth, etc. Finally, a brand that is TRULY natural, safe, high quality, and one that I can COMPLETELY get behind.
    I wish you and your business great success!

  17. Jenna Avatar

    My bundle will be here in two days!! So excited for the shampoo. PCOS is destroying my hair 🙁 I’m not big on makeup, but for those times I’m feeling it, would love to see non-toxic eyeshadow, eye liner, and mascara. These are about the only things that seem too painful to make myself. Maybe laundry detergent, too.

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