Justin Mares is the Co-Founder and CEO of Kettle & Fire, the fastest-growing bone broth brand in the country. Justin started Kettle & Fire in 2015, when he was looking to incorporate bone broth into his daily life and realized there was not a high quality, shelf stable option available. Justin is also the Co-Founder of a ketogenic company called Perfect Keto, the Founder of a Non-Alcoholic Wine company called Surely and the Co-Founder of a software company called Tradeclerk. Justin also co-wrote a book titled Traction: How Any Startup Can Achieve Explosive Customer Growth. He also started a passion project called HelpKitchen, providing free meals from restaurants to people in need. You can find his writing about marketing and personal-development on justinmares.com or follow along with his newsletter, The Next Brand.